The Protein Balls Co.

Company overview

Award-winning brand, The Protein Ball Co, started by Matt & Hayley Hunt in 2015 with the simple aim of making all-round healthy protein snacking easier. Their expertise in the world of protein & nutrition means they are able to bring you perfectly balanced snacks, which don’t compromise on taste or texture.

With over 30 million bags sold, they are still on a roll with 10 different flavours and 3 ranges to choose from, available in over 12 countries across the globe.

Brief

When we met Matt in 2015 at IFE he was super busy handing out samples to prospective customers and needed a better packaging solution for all of the orders he was expecting to receive! He handed us a sample SRP that was needed for Costco and said come back to me with a price.  We jumped to it and put together a solution enabling the brand to enter and scale in Costco and have been working closely ever since innovating packaging enabling the brand to grow.

Solution

Over the last 8 years we’ve redesigned packaging across Protein Ball’s product range to optimise production for larger print quantities, bringing down unit costs, to help enter larger scale retailers.  We have also led product innovation creating recyclable flexible packaging that provides some of the highest water and oxygen barriers in the industry.