Tea Plus

Company overview

TEA+ launched the UK’s first vitamin enriched wellness teas in 2015 born out of an unwavering vision to revolutionise the world of healthy hot drinks. Working with the best vitamin, mineral and herbal experts, they have successfully scaled to sell in over 900 stores nationwide.

Brief

James is a visionary leading the creation of an innovative new product in a traditional category.  To enable entry and cut through within a crowded space having packaging that is cost effective as well as impactful is critical.  We were tasked to improve the quality and unit economics of the existing packaging range for initial lower quantity production runs that would be able to scale as new distributors were onboarded.

Solution

We’ve optimised production runs across the range to bring down unit costs enabling TEA+ to launch into nationwide distributors and scale growth.  With their partnership with Vitabiotics we continue to support packaging innovation improving the out of box customer experience and maximising shelf presence.