Navigating retail’s strange new world
Michelle McEttrick, Tesco’s former Group Brand Director, once described entering the retail world as “like arriving on an alien planet.” You’re suddenly dealing with new lingo “like-for-likes,” “IRIs,” “Tesco weeks” and unfamiliar systems.
Founders need to get fluent in retail fast. Knowing the language and processes isn’t just helpful, it’s essential to holding your own in supplier meetings and commercial negotiations.
Innovation isn’t optional, It’s expected
Tesco moves fast and expects its suppliers to do the same. Take their “fish geniuses” project: a trial with OneLeap where fishmongers gave in-store recipe demos and cooking tips. The result? A 400% sales uplift. No new packaging, no fancy ad campaign, just clever, agile thinking.
If your brand can’t pivot quickly or test ideas live, you’ll struggle. Tesco wants suppliers who can move fast, measure outcomes, and adapt on the fly.
The supply chain crunch hits different at scale
Tesco’s distribution network is a beast, multi-temperature warehouses, consolidated loads, tight time slots. It’s a level up from shipping to a few wholesalers or indies. One slip-up in logistics or quality and your listing could be on the line.
You’ll need robust ops and the right partners to deliver consistently and at volume. Tesco expects shelf-ready compliance from day one.
You’ll be held to a higher sustainability standard
Through its Innovation Connections programme with WWF, Tesco is pushing hard on sustainability. They’re linking startups to suppliers, offering funding to trial greener practices, and favouring innovation that cuts emissions and food waste.
This isn’t just CSR fluff—Tesco’s actively shaping its supplier base around sustainability. If your brand doesn’t have a credible green story (backed by data), now’s the time to get one.
Your brand will be judged fast and publicly
Tesco’s customers aren’t shy. You’ll be compared to category leaders, to legacy brands, and to challenger favourites like M&S or Waitrose’s premium lines. Tesco’s investment in their Finest range is a signal: they’re upping the bar, and they expect suppliers to do the same.
This is where your positioning matters. Are you value, quality, or innovation-led? Get clear on the story and make sure it holds up in the cold light of a supermarket aisle.
Landing a Tesco listing is a huge milestone but what comes after can feel like navigating a minefield. From supply chain headaches to shifting sustainability targets, the game changes fast.
And here’s where packaging suddenly becomes mission critical.
Your pouch, carton, or shelf-ready unit isn’t just a vessel, it’s your first impression, your compliance badge, and often your silent salesperson.
If your laminates don’t hold up in transit, if your SRPs (Shelf-Ready Packs) slow down store teams, or if your branding doesn’t land at the point of sale, you’ll feel it fast.
The right print partner isn’t just a supplier, they’re a strategic ally. One that helps you meet retailer demands, stay agile, and keep your packaging working as hard as the rest of your team.
