Green is the New Black: The Rise of Sustainable Food Packaging

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As the world embraces eco-awareness, sustainability is transforming industries and consumer choices.

In a world awakening to the environmental consequences of consumerism, sustainability has become more than just a buzzword—it’s a movement reshaping industries and consumer preferences. Nowhere is this shift more evident than in the realm of food packaging. “Green is the New Black,” and the rise of sustainable food packaging is not just a trend; it’s a transformation that aligns ecological responsibility with consumer values. 

At COP28 Luciana Pellegrino, President, World Packaging Organisation focused on how “packaging and product are intrinsically linked” and the role of sustainable food packaging and processing in achieving food security by reducing food loss and waste. Hear more about the 3 dimensions of packaging; 1. economic growth, 2. social and 3. environment addressed by Luciana during the session here.

The Environmental Impact

Traditional packaging, with its single-use plastics and non-biodegradable materials, has long been a contributor to environmental degradation. As consumers grow increasingly conscious of their ecological footprint, the demand for sustainable alternatives has reached a crescendo. The environmental impact of packaging is no longer an afterthought but a primary consideration for both consumers and food brands.

Eco-Friendly Packaging Options

Enter the era of eco-friendly packaging, where innovation meets responsibility. Biodegradable materials, compostable packaging, and plant-based alternatives are at the forefront of sustainable packaging options. These materials not only reduce the carbon footprint but also contribute to the circular economy, minimizing waste and environmental harm.

The Winning Strategy for Scale-Up Food Brands

For Scale-Up food brands, embracing sustainable packaging is not just an ethical choice—it’s a strategic one. Consumers are increasingly aligning their purchasing decisions with values that prioritize environmental sustainability. Scale-Up food brands that lead the charge in adopting eco-friendly packaging not only appeal to a growing market segment but also position themselves as responsible stewards of the environment.  Scrumbles are a great example, leading the pack in the pet industry with eco-friendly packaging and B Corp certification.

Consumer Education and Transparency

In the journey towards sustainability, education is paramount. Scale-Up food brands are taking the initiative to educate consumers about the environmental benefits of sustainable packaging. Transparent communication about the materials used, the manufacturing processes, and the overall eco-friendly approach builds trust and fosters a sense of shared responsibility between brands and consumers. Our work with The Great British Porridge Company helped the brand champion recyclability of their pouches as a key differentiating factor.

Regulatory Landscape and Certification

Governments and regulatory bodies worldwide are recognizing the urgency of addressing the environmental impact of packaging. The introduction of regulations and certifications incentivises and guides Scale-Up food brands toward adopting sustainable practices. These measures not only hold Scale-Up food brands accountable but also create a level playing field where eco-conscious choices are rewarded. 

Beyond the Bottom Line

The shift towards sustainable food packaging is not just about meeting consumer demand; it’s about contributing to a healthier planet. Scale-Up food brands that embrace this ethos understand that the long-term benefits extend beyond the bottom line. Reduced environmental impact, positive brand perception, and a genuine commitment to global sustainability become integral components of a brand’s identity.


“Green is the New Black” is more than a catchy phrase; it’s a rallying cry for change in the food packaging industry. The rise of sustainable packaging is a testament to the power of consumer choice and the collective responsibility of businesses. As Scale-Up food brands continue to incorporate eco-friendly options, they not only meet market demands but also pave the way for a greener, more sustainable future—one package at a time.


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